Get Started!

Product development

Developing new products is a long sequential process that is often mostly conducted internally. Unfortunately failure rates when a product hits the market remain too high. This is because consumers are mostly involved periodically as validators, and not as co-creators.

By engaging consumers as idea creators, you can effectively compress time and increase relevance, benefiting from consumer insights AND rich visual ideas in one single project. Co-creation with consumers will allow you to create new categories, new products or transform existing ones in a matter of weeks.

The project output is of sufficient quality to be ready for internal validation, agency inspiration and consumer testing. eYeka also encourages you to keep the conversation going with creators by asking Pulse questions, running co-creative workshops or directly collaborating with them to innovate.

learn more →

SFR: Reinventing edutainment

SFR, the French telecom operator, wanted to reinvent the concept of edutainment, effectively blending entertainment and education for their younger audience. They took this opportunity to harness the power of eYeka’s community to both generate new ideas and validate existing ones.

"eYeka generated the same level of ideas in 3 weeks as a top innovation agency in 3 months and a top design school in 6 months."

Stéphanie Hajjar
Innovation Head, SFR

Reinventing instant coffee,
café style

The rise of café culture has redefined the benchmark for a quality cup of coffee and influenced the launch of more premium solutions for in-home consumption such as coffee machines.

How do you reinvent instant coffee to match the quality you get in a coffee shop while keeping the convenience of "instant", at home?

"Our partnership with eYeka will enable new thinking and a fresh approach taking our existing consumers, and using their ideas and their voice, to shape our brands for the future."

Michael Sergeant
Marketing Manager, Nescafé Australia

Please fill the form before downloading
Be sure to complete all fields that are marked with an asterisk (* mandatory field)

Product development

SFR: Reinventing edutainment

Reinventing instant coffee, café style

Reinventing instant coffee,
café style