Failure rates when a product hits the market remain too high. This is because consumers are mostly involved periodically as validators, and not as co-creators.
You can boost your return-on-investment on product development by engaging consumers as idea creators.
Co-creation with consumers will allow you to create new categories, new products or transform existing ones in a matter of weeks. The project output is of sufficient quality to be ready for internal validation, agency inspiration and consumer testing.
Learn how eYeka helped leading brands create the concept for a successful product or rejuvenate a declining category with new product ideas.
SFR, the French telecom operator, wanted to reinvent the concept of edutainment, effectively blending entertainment and education for their younger audience. They took this opportunity to harness the power of eYeka’s community to both generate new ideas and validate existing ones.
"eYeka generated the same level of ideas in 3 weeks as a top innovation agency in 3 months and a top design school in 6 months."Stéphanie Hajjar
Innovation Head, SFR
The rise of café culture has redefined the benchmark for a quality cup of coffee and influenced the launch of more premium solutions for in-home consumption such as coffee machines.
How do you reinvent instant coffee to match the quality you get in a coffee shop while keeping the convenience of "instant", at home?
"Our partnership with eYeka will enable new thinking and a fresh approach taking our existing consumers, and using their ideas and their voice, to shape our brands for the future."Michael Sergeant
Marketing Manager, Nescafé Australia
In its mission to help consumers achieve better lifelong oral health, Oral B challenged the community to reveal what a connected electrical toothbrush should offer to change their lives for the better.
"Thanks to the richness of the ideas, we have successfully made interactivity the new vector of innovation for Oral-B. It opened thousands of opportunities that are now feeding our Initiative Master Plan."Maria Alejandra Apostoli
Global Initiative Power
and Digital Marketing for Oral B, P&G
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